GrD4400–Film/TV/Motion Design Stan Anderson, Associate Professor, Graphic Design
CRN #12108 Office:362 A&H Bldg
MW Arts & Humanities - CMC Lab 460 Phone: 404-413-5234
3Credit Hours Email:stananderson@gsu.edu
www.4400Spring.blogspot.com
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Stan Anderson schedule for Spring 2012:
Monday& Wednesday
11-1:50p - GrD4400-Film & TV (Juniors) 460 CMC
2:30-5:20p–GrD4950 –Portfolio (Seniors)- 460 CMC
5:30-8:20p- GrD3200-Intermediate Graphic Design, (Sophomores) - 468
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Course Description from GSU Catalogue:
Design for Film,Television and Motion Design. Prerequisites: GrD 3200 with grade of C or higher, and consent of graphic design coordinator or instructor. Design of motion graphics for film and broadcast applications; traditional and digital presentation techniques;demonstrations and/or practical experience on various broadcast and film systems; professional practices; contemporary use of typography and digital systems including audio. Lab Fee: $20.00.
Course Description:
For all practical intent and purposes,this class will serve as a Design/Film/Video Studio. The Instructor will serve as Art Director and each of you will be part of a large creative team whose sole purpose to conceptualize and create work applicable to the clients we will be working with throughout the semester. It will involve creating design for film and broadcast applications; tradition and practical presentation techniques applicable; demonstrations and /or practical experience with various broadcast and film practices, contemporary use of typography/video editing systems for animated title sequences as well as promotional materials.
This course is done in “real time”(alongside the clients we will be working with during the semester.)
The goal is that each of you will begin to develop a true working relationship with outside clients in the news broadcasting and theatrical film industry by creating designs and delivering competitive original designs, storyboards, concept sketches and animations to several national and international clients. These clients could possibly be your connection for employment once you graduate from GSU.
Possible Clients this semester could include:TeenNick (Nickelodeon/Viacom/MTVNetworks), Oxygen Network (NBC/Universal) and the 2012 Student Key ArtCompetition (The Hollywood Reporter), MODA (Museum of Design Atlanta), Miracle House Organization, The Game Show Network, etc. There will be conference calls and video presentations made to these clients, as we work alongside them on their deadlines and budgetary issues for production.
Critiques:
All students must learn to discuss their work during critiques, as they would have to do in a business/client working relationship. Students will also be required to submit a creative brief along with all the work due at class critiques.Students should learn the art of discussion about their creative work in a classroom environment.
All work at critiques must be printouts unless otherwise advised by the Instructor.
Craftsmanship is crucial to the success of the entire project. Pay attention to the details.
Final presentations should be mounted printouts (12” x 18” on white or black board unless otherwise noted by Instructor.)
Deadlines:
Okay. Let’s go through this again.
Each assignment will have sufficient time allotted in order to compete the necessary work prior to critiques.
A completion date (deadline) will be announced at the beginning of each assignment and documented on the syllabus.
Deadlines are usually accompanied by an in-class critique. All finished work is due at the announced deadline regardless of whether or not the student is present or not at the critique. Failure to complete projects by due date will result in an automatic “F” for the project regardless of how much time and effort might have been put into the project. One of the most important aspects of becoming a professional graphic designer is managing time in order to complete each assignment. Learn how to manage your time now and the future will be much less stressful and more creative. “Late” means that once the critique has begun by the majority of the class you will be considered to be “late.” Everyone is given ample time to arrive to class on time especially at critiques.
If any students shows up late to a critique that student will receive an "F" on the assignment.
A completion date (deadline) will be announced at the beginning of each assignment and documented on the syllabus.
Deadlines are usually accompanied by an in-class critique. All finished work is due at the announced deadline regardless of whether or not the student is present or not at the critique. Failure to complete projects by due date will result in an automatic “F” for the project regardless of how much time and effort might have been put into the project. One of the most important aspects of becoming a professional graphic designer is managing time in order to complete each assignment. Learn how to manage your time now and the future will be much less stressful and more creative. “Late” means that once the critique has begun by the majority of the class you will be considered to be “late.” Everyone is given ample time to arrive to class on time especially at critiques.
If any students shows up late to a critique that student will receive an "F" on the assignment.
Meeting a deadline is crucial to the understanding of personal time management and professional standards in the industry. Time management works in tandem with creativity. True understanding of time management increases you productivity, thus eliminating stress at critiques. Build in prep time for printing and any possible snafus that may occur with each project. Think ahead and be prepared. This includes drive time to class, production problems, sickness, weather conditions, and other emergencies that may arise unexpectedly.
* If a student foresees a problem with a due date/deadline it is the student’s responsibility to contact the Instructor prior to the critique. Communication with the Instructor is important if any problem arises regarding any course situation. Communications is key. If you are having any type of problem involving this course please feel free to meet with me at any point and together perhaps we can solve it together.
Grading:
Students are required to complete all the coursework as prescribed by the Instructor’s deadlines. These requirements and percentages may change due to the client or time allotment for each project.
See Deadlines on syllabus for additional grading procedures.
1. The Kinetic Typography Project 20%
Students are required to complete all the coursework as prescribed by the Instructor’s deadlines. These requirements and percentages may change due to the client or time allotment for each project.
See Deadlines on syllabus for additional grading procedures.
1. The Kinetic Typography Project 20%
2. The Film Title (Main Titles) Project 20%
3. The Hollywood Report Key Art Competition or
The Television Client Project (MODA Skateboard) 20%
3. The Hollywood Report Key Art Competition or
The Television Client Project (MODA Skateboard) 20%
4. Blogsites/Website/Creative Briefs 10%
5. Class Participation/Critiques/Tutorials/ 20%
6. Print One Sheet Posters Re-Visited Cable TV 10%
Assignments:
Students are subjected to many types of different Instructors and their various methods of teaching during their undergraduate years. Therefore it is necessary or students to remain open to the classroom experience as well as to the critiques from their peers. It is the intent and preparation by these Instructors that students gain the basic intermediate education during the semester in order to prepare themselves for future classes or for application to the BFA graphic design program and beyond. Your class will move at its own pace and assignments can and will vary from the other instructors/classes being taught.One Instructors opinion can (and probably will) vary from other Instructors. Be open for those opinions and then form your own conclusion.
Absences:
Every student is expected to arrive at the time listed on GoSolar and leave at the end of each class period. Failure to complete projects by due date will result in an automatic “F” for the project regardless of how much time and effort might have been put into the project.
Absences and habitual tardiness (arriving late and leaving early) is usually evidence that the student is not taking the course seriously or not focused on completing the projects set forth in this course syllabi.
Students are allowed 3 absences (this includes unexcused/excused) per Semester. The Instructor can issue a warning after the 3rd absence (email and verbal) to the student. Any absence after this formal notification by the Instructor may result in initiating a withdrawal of the student from the class or your final average at the end of the semester will be dropped one letter grade for each additional absence/excessive tardiness. Every student is expected to arrive on time and leave at the end of each class period. Arriving late and leaving early may be considered absences. It depends on when the Instructor takes roll and if the student is late or leaves early when the roll is taken then the student will be considered absent by the Instructor. The Instructor has the right to take role at the beginning and end of each class if they deem necessary.
I take student absences very seriously and most times it is a non-negotiable entity of this class.
Habits student’s form early on inside a classroom usually follow you into the professional world.
Learn to make god choices and habits now.
Lynda.com
You will need to use this tutorial during the semester and I will be able to check to insure you are indeed going through the materials. This is important to learn this information for AfterEffects, FinalCut Pro, and iMovie.
Plagiarism:
Plagiarism continues to be a huge problem in most areas of graphic design. Since the invention of the Internet people have been downloading, swiping, and sampling other people’s artwork and words and claiming them for their own. This is type of behavior is not permitted in the classroom as well in the professional world. There are exceptions that might allow others to use someone else’s work but usually that is when the work becomes footnoted or given proper credit in the format it is being used.
GSU has a very tough policy on plagiarism that every student should be aware of in the University catalogue. This includes expulsion from not only the particular class but possibly from the University as well.(http://www2.gsu.edu/~wwwdos/codeofconduct_conpol.html)
The easiest route around plagiarism is to always create your own work. It is ultimately your own artistic voice that wants to succeed. Take your own photos, write your own words/copy, and illustrate your own imagery. Everyone can certainly be inspired by others work but let that translate only into inspiration to motivation of your own work.
Every student in my class is expected to create their own imagery for all their projects. All work that has not been created, conceived or produced by the student and used in this course will be considered plagiarism. The only exception to this rule is if the chosen client gives you written or verbal permission for you to use some of their existing work and to incorporate that into your own work for the semester.
No one can ever accuse another student of plagiarism if they work off their own creativity.
Please do not purchase stock photography or illustrations from other reputable companies.You will be allowed to download, purchase and use any font for any project during the semester.
Inspiration:
Saul Bass: A Life in Film and Television, Jennifer Bass, 2010
Type in Motion: Innovations in Digital Design , Matt Woolman, Jeffery Bellantonm, Rizzoli, 2001
Saul Bass: A Life in Film and Television, Jennifer Bass, 2010
Type in Motion: Innovations in Digital Design , Matt Woolman, Jeffery Bellantonm, Rizzoli, 2001
Pause:50 Minutes of Motion Graphics, Peter Hall, 2001
Creating Motion Graphics with AfterEffects, Vol. 1, The Essentials, 5.5., Trish Meyer,2002
Creating Motion Graphics with AfterEffects, Vol.2, Advanced Techniques, Trish Meyer,2003
Motion Graphics: How did they do that? David Green, 2003
Motion Graphics: Film and TV, Kathleen Ziegler
Mastering Motion Graphics and Animation, Mike Gordo
Creating Motion Graphics with AfterEffects (CDRom), Trish Meyer
OnScreen in Time: Transitions in Motion Design for Film, TV & New Media,Melanie Goux , James Houff,
Flash MX, Motion Graphics, Seol Euna
Final Cut Pro 4, Apple Pro Training Series, Weynand
Final Cut Pro 4 for Mac OS X (Visual Quick Pro Guide), Lisa Brenneis
The Fifty-First Annual of Advertising, Editorial and Television Art and Design, Art Director's Club
The Visual Story: Seeing the Structure of Film, TV and New Media , Bruce Block,2001
Flash MX Design for TV and Video , Janet Galore and Todd Kelsey
Motion Graphic Design and Fine Art Animation : Principles and Practice, Jon Krasner
Motion Graphics: Graphic Design for Broadcast and Film , Steve Curran
Extended Course Overview:
This junior and graduate level course should serve to introduce the competitive world of graphic design for the film and television industry to students by working alongside real professionals in this prestigious industry. In the past this class has had the honor to work with such clients as Lifetime Television Networks, Inc., The Disney Channel, CNN, E! Entertainment Television, Style Network,CNN Headline News, CNN, The Georgia Aquarium, Twentieth Century Fox Films,Inc., New Line Cinema, The N Network and The House of Gianni Versace (Milan,Italy), Museum of Design Atlanta, Oxygen Network, and many more.
My vision for this class has always been to allow students to literally "rub elbows" with the true professionals in the film and television industry thereby giving students a chance to see if this might be the type of design work they would like to pursue upon graduation. The class will provide students a unique opportunity to work against the same tight deadlines that clients usually work under while for print as well as animations (editing, audio, story boarding.) There will be visiting guests throughout the semester to insure each of you are getting the best information out there today regarding the film and television industry.Lots of jobs out there!
Check out www.promaxbda.org
*The takeaway for each student designer participating is that the students can use these professional clients as a reference in their resumes under "professional development." It’s a wonderful trade off between the student designers and the professionals. It’s been a wonderful relationship between the class, the students, the instructors and the clients as well.
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The One-Sheet Promotional Designs: (20%)
The Weekend Movie/Series Assignment: The One Sheet Movie Teaser Poster
Due: Wednesday January 18th Critique
Choosing one or two of the films/series listed below, you need to create a promotional poster that will introduce or remind the audience that the film/series is forthcoming.
A Teaser Poster.
Historically, the Teaser Poster is considered the first blush of many new films as well as teasing the upcoming season for the network. This type of advertising design can introduce the film/series to the novice or re-introduce the film/series to an avid fan who is familiar with the program. It will be your choice to do either (or both) as you work towards the genre of the film/series and how you portray it to the audience.
SIZE: Printed versions will be 12”x18” mounted. You can use any paper stock you wish as long as it is in keeping with your concept for the overall look and feel of the film/series. You will also post these versions on your individual blogs.
CONCEPT:Your concepts must visually communicate an idea about the film/series you are selecting; it can center around the entirety of the show/series or it can be about some episodic event from the show/series or even around the characters if you wish.
The name of the film/series must be on the poster design. You can remake the logo or embellish on the existing logo or simply use their original logo. It is your choice. You can also use the names of those in the film/series or the director’s name or some quote from the film/series...but you visual message must be strong and the design of your poster design must be in context with the era/time period/aesthetics of the film.
It can be all type or image and type. I encourage you greatly to use 2D shapes/flat shapes and surfaces but you can build a three-dimensional image using those shapes. No airbrushing unless you are using it in a supportive way with type or as drop shadows or as quiet background imagery. No filters. Think Saul Bass.
The poster designs must be rich in imagery and in typography and should familiarize the viewer with the concept of the film/series. Drama/Comedy/Action/Musical should someone be emphasized so the viewer knows what the film/series celebrates. Additional text may be used if your concept calls for such.
You must also include the film/network official logo somewhere on your poster design.
You can also use time/place/date/new series/marathon/special night/ any words that might advertise your concept.
Think Methane Studios. Think Post Modern. Think Modern. Think Texture.
Quick, High concept poster designs that truly allow the viewer to take in all the essence of the film/series very quickly. You should prepare to visually tease the film/series with each design you create. Suggest, don’t give away the entire season or film. Make people want to watch or pay to get into the theater.
Choose from one of the following Films/TV Series:
Mad Men: Season 5
The Walking Dead: Season 3
Dexter: Season 7
True Blood: Season 5
Weeds: Season 8
Breaking Bad: Season 5
Due: Wednesday January 18th Critique
Choosing one or two of the films/series listed below, you need to create a promotional poster that will introduce or remind the audience that the film/series is forthcoming.
A Teaser Poster.
Historically, the Teaser Poster is considered the first blush of many new films as well as teasing the upcoming season for the network. This type of advertising design can introduce the film/series to the novice or re-introduce the film/series to an avid fan who is familiar with the program. It will be your choice to do either (or both) as you work towards the genre of the film/series and how you portray it to the audience.
SIZE: Printed versions will be 12”x18” mounted. You can use any paper stock you wish as long as it is in keeping with your concept for the overall look and feel of the film/series. You will also post these versions on your individual blogs.
CONCEPT:Your concepts must visually communicate an idea about the film/series you are selecting; it can center around the entirety of the show/series or it can be about some episodic event from the show/series or even around the characters if you wish.
The name of the film/series must be on the poster design. You can remake the logo or embellish on the existing logo or simply use their original logo. It is your choice. You can also use the names of those in the film/series or the director’s name or some quote from the film/series...but you visual message must be strong and the design of your poster design must be in context with the era/time period/aesthetics of the film.
It can be all type or image and type. I encourage you greatly to use 2D shapes/flat shapes and surfaces but you can build a three-dimensional image using those shapes. No airbrushing unless you are using it in a supportive way with type or as drop shadows or as quiet background imagery. No filters. Think Saul Bass.
The poster designs must be rich in imagery and in typography and should familiarize the viewer with the concept of the film/series. Drama/Comedy/Action/Musical should someone be emphasized so the viewer knows what the film/series celebrates. Additional text may be used if your concept calls for such.
You must also include the film/network official logo somewhere on your poster design.
You can also use time/place/date/new series/marathon/special night/ any words that might advertise your concept.
Think Methane Studios. Think Post Modern. Think Modern. Think Texture.
Quick, High concept poster designs that truly allow the viewer to take in all the essence of the film/series very quickly. You should prepare to visually tease the film/series with each design you create. Suggest, don’t give away the entire season or film. Make people want to watch or pay to get into the theater.
Choose from one of the following Films/TV Series:
Mad Men: Season 5
The Walking Dead: Season 3
Dexter: Season 7
True Blood: Season 5
Weeds: Season 8
Breaking Bad: Season 5
Kinetic Typographical Animation Project (20%)
Designers must create a typographic animation using the audio from another resource and following that audio with interesting type (typefaces) in motion. You can create literal images only with type and no illustrations, photographs, video or video still can be used in this project. Type only.
The entire length of this animated project should be no shorter than 1 minute in length.
Audio can come from sources the designer chooses and the subject matter is also up to the designer.
The key to a successful typographical animation is to allow the choice of your audio to be dramatic, comedic,startling, smart and clever. That choice in thebeginning sets up the entire success of the project when it comes to alsovisually following that audio. Allow the typographical imagery toc hange scale and even color or typefaces that might further examine the content of the
audio. Think about changing the perspective of the typeface as it moves across the screen. Let the typeface move slowly or fast or fly in from behind the viewer or appear suddenly on the screen.
Storyboard: You might wish to create a storyboard first to organize your thoughts prior to beginning the project.
The software that is most commonly used in this project is AfterEffects and Final Cut Pro.
Everyone will have ample time to learn the software that will be needed for this project. There will be demonstrations in class by others who are competent in this type of moving typographical project.
There are also tutorials on Lynda.com as well as classes at The Digital Aquarium at GSU to name a few resources.
DISCLAIMER:
Please be aware that these animations will be shown in class and at other venues and should not be offensive to intended viewers.These will probably end up in your portfolio or on-line blogs and you do not want to create controversy even before you graduate or get hired. Don’t always go for shock value. Stay focused on where you want to end up at the end of this undergraduate work. Your work not only represents professional self but also the University and the School of Art and Design (and the Instructor.)
Film Title Sequence Project (20%)
Think Hitchcock or David Lynch or Tim Burton when it comes to starting this project.
Think back to some of your most favorite and interesting visual treatments for a film.
The film you choose can be from an independent film company or a major film corporation. Only you will make that choice.
You must include 10-12 title credits(Director, Actors, Director of Photography, etc.) The entire length of the film title sequence can be from :30 to :60 seconds. You must also include at least10 seconds (minimal) of original footage from the original film…this original footage can be interwoven throughout your sequence or can possibly be used at the end of your sequence as the sequence moves into the original movie itself.
You can create your own music or use the soundtrack from that movie or any other movie that you feel best represents your concept. You can also sweeten your audio with sound effects or visual design elements (lens flare,type explosions, etc.) You can video original footage or create collages ala old school and then create images frame by frame.
Any technique, any software or hardware you want to use is up to you. (Possibly Studio3D Max?)
Again, sometimes when you have too many options the focus or message of the film trailer can get lost.
Stay simple in concept, but big in production.
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